After the lockdown was lifted, we couldn’t wait to get out and enjoy life beyond the confines of our four walls. Although budget and time constraints, unfortunately, meant, just like many others, that we couldn’t travel far. And so it came to be that we booked a weekend escape to the Elgin valley.

Located just under an hour from our home in Cape Town, Elgin held promises of lots of wine, good food, and plenty of adventure. Our overnight accommodation of choice – Trail’s End. more “An overnight adventure in Elgin” …

As Spring takes a firm hold over the Western Cape, we recently woke up to one fine Wednesday in Cape Town. The sun was out in force, the mercury was hitting 30ºC for the first time in months, and we were allowed out of the house for the first time in months too, being 2020 and all. The wind was also nowhere to be seen, a rarity for sunny days in Cape Town where our summer days are battered by blustering South Easters.

And so shunning those mid-week blues, we took the opportunity to take a break from it all, and escape down the coast to the beautiful seaside town of Gordon’s Bay. Drive further and further down the coast away from Cape Town, and False Bay seems to stretch into an endless away of blue. Then tucked deep in the corner is where you will find gorgeous Gordon’s Bay. more “A getaway to Gordon’s Bay” …

With so many different methods of marketing out there, it is easy to get confused and overwhelmed. Determining who you are, who your audience is, where they hang out and determining what you want to get out of marketing, influencers and blogging will help you to determine which marketing activities are right for your business.

Download this short presentation on picking the right marketing channels for your business while delving deeper into the pros and cons of social media, blogging, emailers, Google ads etc..

Marketing, influencers and bloggers – what is worth it?

In this world of uncertainty when the travel industry is facing a global shutdown, we need to stand together to ensure we make it through. The travel business that will survive will no doubt be those that are agile, willing to think on their feet, act fast and dream outside of the box.

We know that in these troubling times, budgets are thin, if not non-existent and seeing beyond the day to day is difficult to do. That is why we are here to help. As we get through this time, 5 Star Stories is reaching out to anyone in the travel and lifestyle business that needs a helping hand to give us a call. We will provide marketing support services for free.

Whether its some social media support, blog writing, emailers, basic website development or even just to bounce an idea or two around, we are here to help. We will provide as much marketing support as are able to, helping your business to come up with new ideas to keep thriving in the next few months. The idea being that we work with your business and your team to help you implement marketing solutions with long-term sustainability that your team can easily implement.

Please contact us here to get started.

As 2019 draws to a close, here at 5 Star Stories things are busier than ever! There’s no sleep on social media and we’re racing into the New Year full steam ahead. Looking back at the past year we’re so lucky to have worked with a range of amazing clients in the travel and luxury lifestyle industries and our stories have been picked up far and wide! Thanks to you all for making it a year to remember! more “A very berry Christmas!” …

Chili, ginger, turmeric, paprika, cinnamon, cloves, coriander, cumin, cardamom… what do these all have in common? They’re all on the menu at GOLD’s new Spice Experience… more “Review: GOLD Restaurant’s Spice Experience” …

When I first heard of Transfrontier Parks Destinations I was excited, but a little sceptical. They are a company, not an NGO, but a group of business-minded entrepreneurs pioneering a new form of hotels in South Africa. Working within or the area’s that run alongside Southern Africa’s Transfrontier Peace Parks, their goal is to establish a sustainable tourism industry that sees local communities have a real, vested interest in the environment which surrounds them. It’s an ambitious dream, built out of love and respect for both people and nature, that many before have tried and failed. However with a number of lodges, camps and even 4×4 trails now under their umbrella – this time it seems to be working! more “Off the beaten track with Transfontier Parks Destinations” …