Waking up in Wilderness

The gorgeous Garden Route is one of those special places that we just can’t get enough of. From Mossel Bay all the way through the beaches of Plett, there is so much to see and do. We personally love hiking through the lush forests, keeping an eye out for Knysna Louries, or stand up paddleboarding down the rivers in search of waterfalls.

We were recently lucky enough to spend a few days at the newly opened Treedom Villas and Vardos located just outside of Wilderness. This unique treehouse-style property is owned by a loving husband and wife team who provided us with a much-needed escape just after lockdown, with lots of smiles, laughter, and good cheer thrown in for good measure.

Check out our short video here to get a glimpse of what it is like to wake up in Wilderness:



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Marketing, influencers and blogging – what is worth it?

With so many different methods of marketing out there, it is easy to get confused and overwhelmed. Determining who you are, who your audience is, where they hang out and determining what you want to get out of marketing, influencers and blogging will help you to determine which marketing activities are right for your business.

Download this short presentation on picking the right marketing channels for your business while delving deeper into the pros and cons of social media, blogging, emailers, Google ads etc..

Marketing, influencers and bloggers – what is worth it?


Recommended by CapeTownInsider.

5 Star Stories offers marketing support services for free

In this world of uncertainty when the travel industry is facing a global shutdown, we need to stand together to ensure we make it through. The travel business that will survive will no doubt be those that are agile, willing to think on their feet, act fast and dream outside of the box.

We know that in these troubling times, budgets are thin, if not non-existent and seeing beyond the day to day is difficult to do. That is why we are here to help. As we get through this time, 5 Star Stories is reaching out to anyone in the travel and lifestyle business that needs a helping hand to give us a call. We will provide marketing support services for free.

Whether its some social media support, blog writing, emailers, basic website development or even just to bounce an idea or two around, we are here to help. We will provide as much marketing support as are able to, helping your business to come up with new ideas to keep thriving in the next few months. The idea being that we work with your business and your team to help you implement marketing solutions with long-term sustainability that your team can easily implement.

Please contact us here to get started.

A very berry Christmas!

As 2019 draws to a close, here at 5 Star Stories things are busier than ever! There’s no sleep on social media and we’re racing into the New Year full steam ahead. Looking back at the past year we’re so lucky to have worked with a range of amazing clients in the travel and luxury lifestyle industries and our stories have been picked up far and wide! Thanks to you all for making it a year to remember! more “A very berry Christmas!”

Introducing Pangolin Gin: a zesty gin for a very deserving cause

The tiny pangolin is a creature that’s been increasingly in the spotlight, but only because if we don’t put them there, we may never see them again. That’s because they are being poached into extinction for the protective scales that cover their bodies. These scales and demand for their meat make the pangolin the most trafficked animal in the world. And with four of the eight pangolin species found in Africa we urgently need to do whatever we can to protect them.

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Off the beaten track with Transfontier Parks Destinations

When I first heard of Transfrontier Parks Destinations I was excited, but a little sceptical. They are a company, not an NGO, but a group of business-minded entrepreneurs pioneering a new form of hotels in South Africa. Working within or the area’s that run alongside Southern Africa’s Transfrontier Peace Parks, their goal is to establish a sustainable tourism industry that sees local communities have a real, vested interest in the environment which surrounds them. It’s an ambitious dream, built out of love and respect for both people and nature, that many before have tried and failed. However with a number of lodges, camps and even 4×4 trails now under their umbrella – this time it seems to be working! more “Off the beaten track with Transfontier Parks Destinations”

Cape Leopards – part of our heritage

As South Africa celebrates Heritage Month, I was recently reminded of a part of our heritage that few people know even exists. We’ve all heard of the Big Five, which includes elephants, rhinos, buffalo, lions and leopards, however in order for us Capetonians to see any of these species, we normally have to travel inland. Little do we know, that right in our backyard, the Cape is still home to one of these five – with Cape Mountain Leopards the last of the legendary ‘Big 5’ to survive in the wild in the Cape.
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